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+1 914 380 2581
Avidity is Sentiment
Sentiment is Currency
We partner and advise organizations to capitalize on opportunities
to identify and monetize fan avidity.
We exist in an unprecedented age of flux due to the confluence of a generational shift, technological accelerations and the pandemic’s new normal.
Disruption is a catalyst that creates opportunities to grow, diversify and modernize.
Evolution Advisors
We partner with entities in the world of sports and entertainment to realize opportunities to fuel business growth and brand elevation from increased fan engagement and sentiment.
We provide leaders perspective, sound judgment, innovative thinking, and proven best practices that result in practical solutions.
Services
Strategies
We help organizations and their leaders devise meaningful solutions to most pressing needs based on creative ideas, macro view & data driven insights.
Digital Rights Management
We help organizations develop perspective and strategies relative to emerging technologies and potential uses cases to diversify and enhance licensing programs.
Fan Engagement
We aid organizations face the challenges of understanding members’ changing needs and expectations, engagement strategies, recruitment tactics and reducing attrition rates.
Business Development
We collaborate with organizations to develop and scale predictable revenues by mining existing assets plus developing new initiatives.
Digital Evolution
We help organizations develop perspective and strategies relative to emerging technologies and potential uses cases to capitalize on assets, develop new opportunities and achieve operational efficiencies.
Content
We help organizations develop, package, distribute and promote multimedia content to maximize monetization.
Team
Successful 50-year track record planning, launching, scaling and leading business ventures in sport, media, marketing & technology
Patrick McNerney
Partner
Successful media executive specializing in the development and implementation of commercially successful, integrated, global digital media strategies for renown international brands including major sports and entertainment properties.
Bob Shallow
Partner
Accomplished senior executive with track record growing B2B and B2C businesses at various lifecycle stages and making markets for emerging digital business models and technologies including mobile applications, interactive program guides, data services, analytics and artificial intelligence.